In today’s era, where so many businesses are competing for the same customers, it’s fundamental to constantly stay in touch with your customers. One way to do that is through SMS reminders. They help you stay in touch and effectively ensure your customers get all appointments and your business runs smoothly. With the right SMS reminder system like Mitto, companies can save time and money while providing a better customer experience.
In this article, you’ll learn how SMS reminders work and why they’re so beneficial for keeping your business on track.
Statistics on the Power of SMS Reminders
Here are some critical statistics from a recent Mitto study that prove how powerful SMS reminders are in promoting customer convenience and retention:
High Click-Through Rates
Recent statistics show click-through rates for reminders sent through an SMS gateway are as high as 40%. Almost half of the customers who receive SMS reminders with links click on them. This is the first step toward winning new customers and retaining the old ones.
Impressive Conversion Rates
According to statistics generated by Mitto, SMS reminders and SMS campaigns have a conversion rate of up to 30%. This means 3 in 10 customers who receive SMS reminders buy a product or service. On the other hand, emails have a conversion rate of 1%, once again showing how much more effective SMS reminders are.
SMS Reminders Have Low Unsubscribe Rates
Many business owners worry about their customers unsubscribing from receiving SMS reminders. Many are, therefore, reluctant to invest in this promotion strategy. But statistics reveal that SMS reminders have an unsubscribe rate of only 3%, meaning 97% of your customers will be OK with receiving SMS reminders from your business now and then.
Low Spam Rate
Compared to emails, SMS reminders have a relatively lower spam rate. The spam rate for emails is 50%, while for SMS it’s 10%. This means 90% of your customers will be fine with receiving these emails, making it a worthy marketing strategy in which to invest.
How Can Brands Use SMS Reminders like Mitto’s To Reach Clients?
SMS reminders can help businesses keep in touch with their clients and customers. Companies can also use SMS to remind their customers about upcoming appointments through several different integrations.
SMS campaigns enable you to interact with your customers via text. The best thing about SMS campaigns is that you can send multiple personalized messages to different customers simultaneously. Not only does this save time, but also money.
An SMS gateway is an integration that enables brands to send and receive text messages through their computers over a global telecommunications network. A business can send multiple SMSs to customers from the office computer.
There are many benefits of an SMS gateway integration, but the greatest is that it’s highly reliable because it eliminates the issue of undelivered and spam messages. That way, you can be sure that all the messages you sent got to the intended recipients.
An SMS API is a software interface that bridges the gap between telecommunications carriers and the wider web, making it possible for a brand to send SMS reminders via the internet.
One of the most significant benefits of having an SMS API integration is that it offers excellent visibility and tracking of text messages. That way, a business can see when the text messages reach the recipient and whether the recipient reads or ignores them.
Elevate Your Business with Mitto’s SMS Reminders
Although there are many ways to stay in touch with your customers and remind them of appointments, SMS reminders work best for any brand, regardless of size. They’re inexpensive and effective in promoting your business. Acquire a sound SMS reminder system, and you’ll be good to go.